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Alpe d’HuZes: motion 10 over the top

 

Ever heard of Alpe d'Huez - the mountain in France with 21 hairpin turns, the most challenging and well known stage of the Tour de France? Each of the 21 turns are marked to help cyclists count-down the 9 miles, and 3,670ft of elevation difference, with an average slope of 7.9 %. Lance Armstrong knows all about this mountain because he cycled it many times. And he did this for a living…

It’s June 3rd 2010. Wake-up at 04.00 hours., breakfast is a bowl of muesli or baked beans. At 05.00 hours, 2000 participants will gather at the start. With a ridiculous rate of speed during the first three kilometers, it’s slow moving at a maximum of 7.8 kilometers per hour. Not only that, we have all those 21 hairpin turns coming our way! Will the motto ‘giving up is not an option’ disappear down the mountain? Shall we get off now?

No Way! It’s was the toughest hour and a half, but we made it to the mountain top. Our team, made-up  of Daan, Gé, Marnix, Tomasso and Wilfred, has all been training hard these past months and we all reached our ultimate goal, some even more than once. Team statistics at the end of the day reveal that Marnix went up four times, Wilfred three and Tomasso and Daan both once. Our best achievement was Gé, who raced up the mountain on his recumbent three times. Once we reached the summit we faced another challenge: down the mountain in a windbreaker (and it was cold!). Again those curvy bends, but now coming at us with incredible speed and all that on extremely thin tires…

With the Alpe d’Huez cycle action, the members of the Motion10 team managed to collect quite a lot of money for the charity: fight against cancer. This money will be donated to the Royal Wilhelmina Foundation for research on ‘living with cancer’. We went to France with the aim of raising around 10.000 euro. We reached that summit too. In fact, we went over the top with an estimated result of 11.858,50 euro. Last year, Alpe d’Huez participants together raised around 6 million euro. The aim for this year was 10 million euro. The final result was 11.003.855, 23 euro, 10 percent above target! It was fantastic to be able to contribute to this worthy cause!

About motion10
motion10 is specialized in integrating digital information from multiple sources. By integrating information, the company enables easy access and helps to extract more value from the data. As a result of this optimal integration, business processes connect better to one another, processes run better, their management becomes easier and costs will be reduced. Thanks to in-depth experience with sophisticated integrations (hundreds of BizTalk Server implementations) motion10 is able to resolve the complexity of IT environments. Based on Microsoft Application Platform technology - BizTalk, SharePoint and SQL Server (BI) – motion10 help organizations to accomplish a robust, future-proof IT environment.
For more information: www.motion10.com.

Press contacts:
motion10, Wilfred Noppers, Tel: +31 (0)10 2351035, cell phone: +31 (0)6 22419824, email: wilfred.noppers@motion10.com

or

Monogram Communication Strategies (MCS) BV, Renée Reijers, Tel: +31 (0)23 5628208, email: reneer@monogram.nl


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